The Lab of Misfits initiates its own programs and business that derive from issues we are passionate about. Like all of our work, these are structured as Xperiential Xperiments.
These programs offer partnership and sponsorship opportunities for brands that share an interest in the particular issue we are exploring.
Beta testing of Acoustigram shows that when people discover content in the app, they rate that content as 20% more enjoyable than exactly the same content received through conventional messaging apps.
Can we change the way humans think about science? Could a new approach to science education allow kids to contribute to real scientific discoveries?
The Lab of Misfits worked with 8-10 year olds conducting new scientific research on bumblebees. Children were studied as they followed the scientific process, exploring the idea that science is a way of being that shares the same behavioural principles as play.