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Lab of Misfits
Traces Traces Traces

Traces lets you make your mark on the world by sharing your ideas with the world in a completely new social way – tagged to the places that matter to you using Traces' patented technology.

Instead of sending a video, picture or text to someone’s phone or posting online, with Traces you can send it to a physical place. To get your trace, people have to be in the right place. To open a trace, catch the drop with your phone to discover the message inside.

Poetry everywhere

Poetry is the spontaneous overflow of powerful feelings: it takes its origin from emotion recollected in tranquility.
William Wordsworth

Poetry everywhere is a Traces project to facilitate that spontaneous overflow with an ambitious project to fill the real world with poetry and spoken word.

The mission if you choose to accept it – Use augmented reality to leave your poems floating in the world. Our first poet is London Haikus , he has narrated a series of beautiful haikus inspired by different parts of London. Go and find these brilliant shorts that have been written and recorded especially for you!

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It's as if the messages have been etched on the air"


Leave digital surprises in real-life locations"


Geolocation meets messaging meets augmented reality meets tech brains everywhere exploding."


This is an absolutely cracking idea."

New Scientist