T Shirt

Youth

Every moment of every day - throughout constant change - our brains work to redefine what’s normal. Each new interaction is perceived against the ever-changing definition. This is true even at the simplest levels of perception, such as the colours we see. 

So we designed a set of T-shirts for children to engage with this idea of adapting to change. As they stare at the pattern on the front for about 30 seconds and quickly switch to the white square at the back, they’ll see a pattern of colour opposite to the one they were just staring at! If we can adapt our colours so quickly, imagine what else we can adapt to.